What is Magic Fresh?

Exclusive to carpets made by Beaulieu, Magic Fresh is an environmentally friendly carpet treatment specially formulated to neutralize common household odours such as pet urine, food and cigarette. It is a self-renewing, odour reducing formula that is effective for the life of the carpet and it is completely safe and natural. The effectiveness of Magic Fresh is best understood by comparing it to the way baking soda neutralizes odours in your refrigerator, except with Magic Fresh, you don’t have to replace the box!

How does Magic Fresh work?

Beaulieu uses proprietary and exclusive materials applied to carpet fibres during the manufacturing process to give the carpet its Magic Fresh capabilities. When unpleasant odours come in contact with the carpet fibres, the Magic Fresh application neutralizes the offending odours and releases them as harmless carbon dioxide (CO2). Magic Fresh was tested using the two most common odour complaints in the home - pet urine and cigarette smoke.

What are the test results?

When comparing results between a Magic Fresh treated carpet versus a non-treated carpet, the measured improvement on the treated carpet was 80.8% for pet urine and 90.0% for cigarette smoke.